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Media Literacy Toolbox
provides a complete introduction to media
literacy concepts, skills and applications. It’s an interactive DVD-ROM
containing over 100 selected media examples - television commercials,
magazine ads, excerpts from TV and radio shows, newspaper and magazine
articles and other media messages. The disc also includes over 30
printable activity and discussion guides you can use to lead a
conversation or teach a class using the media examples on the disc. |
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activity and discussion guides teach basic media literacy concepts and
skills, like the “language of persuasion” and how to deconstruct a media
message. They examine media messages about body image, alcohol,
tobacco, race, class, aging, and other topics, and illustrate new
marketing techniques, like stealth marketing and viral marketing.
Media Literacy Toolbox looks “beyond the frame” and investigates our
media system and the power of Big Media, independent media, media
justice and media activism. While it can be used for individual study, Media Literacy Toolbox is designed to be used in classrooms, community groups and other group settings to: • Teach basic media literacy concepts to
people of any age |
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